Jun 30, 2021
Elizabeth Molina: [00:00:00] Hello, my beautiful people, I'm Elizabeth Molina, and I am your beauty guru in this podcast, I will share with you all you need to know about beauty from the inside out, you will gain access to the latest beauty trends from head to toe, mind and soul. You will hear from the experts themselves, the trendy influencers, celebrities, athletes and of course, myself on all things beauty. This is definitely the place to be. Biohacking, hacking life, hacking into the life. For your beauty routine, are you ready for your global obsession? Today's podcast guest is the co-founder and CEO of Young Goose. His name is Amitay. Amitay is an entrepreneur in the Biohacking and Spaces. He's also, like I said, the co-founder and CEO of Young Goose, a biohacking skincare company. And he is also the host of The Young, a biohacking beauty podcast, which is super duper cool. And we get to really go in today and kind of talk about what is biohacking, how does it fit the beauty space and how is this beauty line merging the two together? Of course, these are some of my favorite topics, so we are going to be diving in.
Elizabeth Molina: [00:01:18] Welcome, Amitay, to the podcast. How are you doing today?
Amitay Eshel: [00:01:23] I'm doing great. Thank you so much for having me on. I'm actually very excited to be on the podcast.
Elizabeth Molina: [00:01:29] Awesome. Thank you so much. I'm excited because you're doing some amazing things and I want to talk about the journey. We're obviously this is a big podcast. I'm all about Pudi holistic insight and our mind and soul, all of all of it. This all interconnected. And you have a very interesting story. You come from a different background, like you have a military background. So do you mind how do you go from being in a tactical division in the Israeli army to basically biohacking skin care to give us a new technology that we haven't seen yet? Can you tell us about that? I would love our audience and I are like, intrigued.
Amitay Eshel: [00:02:09] Yeah, I think this is a twofold answer because the short answer is where I was in the military and I was in a very small unit in an even smaller task force in that unit, and it was a special operations unit in the Israeli military. In the short answer is you learn to think outside the box and you learn that the enemy is always innovating. So you have an intrinsic urge to innovate and to find that the next step to whatever the large goal that you've set. If so, that's the short answer. If you want to hear a little bit of the story. Yes. As we as we said, I ended up at the end of my military career, was heading the reconnaissance task force and section of my small special forces unit in Israel. Life is very demanding. There are a lot of ups and downs and a lot of negativity you see around you, especially if you serve and on the front line. And when I kind of find myself in the private sector and being asked to manage individuals because this is the kind of profession I chose, I got addicted, you might say to the the amazing feeling you're getting when you're letting when you're giving another person the opportunity to feel better about themselves. And that was such such a sharp contrast in comparison to what I did before. And and it was so speaking into my soul, if you would.
Amitay Eshel: [00:03:52] I love that feeling. When when when you know, you made an impact on someone like someone's life. The positive impact that I have been chasing that feeling so I started in Israel is amazing in innovation in the beauty space as well, but mainly in cosmetic procedure, innovation. So anything that's got to do with cold lasers or types of healing lasers, types of radio frequency devices, you'd be surprised probably, you know, eight out of ten treatments that you've undergone, like ablative treatments, harsh treatments that you've undergone, if you would have there, they were done with an Israeli product. So I started as an executive in that space, took the lessons I learned in my military career. How do you accomplish a mission? How do you build a tactic for for that mission and apply them to the private sector? And then before the pandemic, a few months before the pandemic, we've launched a startup that's called Jungle's. In this startup basically aims to really ring in all of the latest biohacking innovations and bottle them up into something as simple as possible skincare product, and that's another area that I feel skincare is kind of going awry where you have, you know, one product to every half a problem and know need a few products, each problem. So part of our idea was to have all of these amazing new technologies there, but make it as simple as possible.
Elizabeth Molina: [00:05:35] Yeah, what a great story. And I love how you brought in the military of solving a problem. You have to be in head. You have to prepare. You have to strategize. And here's the same thing. We're strategizing against time, gravity, the pollution in the air, the food that we eat, what we drink. This is what you are kind of trying to plan ahead is what you're saying. You're strategizing. How do I optimize my skin, my health for mitigating really what's happening on in the environment and in the world? Everything is changing. So I love that. But how did you guys come up with the name Young Goose? I really think it's very interesting. I try to think of it like, what is a young goose and what does it look like and why do we want to be like Youngie? So. So tell me about the name.
Amitay Eshel: [00:06:20] First of all, the fact that you're already asking about the name to me is is a is a small win, you know, because I we wanted an interesting name. And when we established our our startup, the name was different, the name was called Emesis. And for me is is a positive effect that the body undergoes because of stress. Unfortunately, our goal is larger than just skin care and in other spaces that we were hoping took to kind of expand to the name was taken. So, you know, we had to kind of scramble and find a new name. And my partner thought of the name. Obviously we want the end goal is to maintain youth and the the connotation of Gousse, which is to us is a very positive animal. That was nickname in the military as well. And so it wasn't necessarily about me, but the connotation was very was very positive to us and it rang nicely. A nice Israeli saying it doesn't apply in every situation is nothing better than good enough. You know, if it's good enough, it's good enough. So we all like the name. No, there is no reason in a lot of areas in life to over complicate things and, you know, to overthink things. And we try to apply this principle where
Elizabeth Molina: [00:07:50] It's a cool name. The packaging is really beautiful. I like that. It's er like seal like you just pump it, it comes out. I mean there's so many great things about the packaging. The way that you guys deliver it is just beautiful packaging. But I was like trying to figure out like does it stand for something, is he going to tell me it's like some sort of peptides like like I was like breaking my head, like what is usually I'm pretty good at figuring out the names and like what they mean, where they came from, where the origins. And I couldn't figure this one out. And I'm like, I just have to ask him, like, it's an interesting name. It's a beautiful packaging. If you guys are watching this live, you could see I'm holding up the bottle of what water there, what they're really known for, which is a product called the Caird. It's a cream. But we'll get into that in a little bit. Before we do, I kind of want to ask more questions about skin care. So why antiaging? Like, how
Amitay Eshel: [00:08:45] Come, like every addiction you don't plan to get addicted beforehand? Right. And that that includes good, good addictions as well. I'm going to tell you about a recent interaction I had with a lady named Lillian, who was a professional institution. And obviously she already knew the product by working with her and making sure the products succeed with her business and to see how from the person that has a lot of personal issues, you know, sons with that are not, you know, rocking it in life at the moment, that they have challenging lives. And you can see a person with a lot of burden when I've when I've encountered her the first time. And the addicting feeling is the fact that I didn't solve anything else in her life. I didn't go and fly the Australian Council or son or whatever that would be. But what I did do is create a difference in a specific area of her life that has proliferated to other areas because she feels amazing about herself and what she can achieve. And she feels hopeful about the future. And I believe that when we have. This approach, not that not for me, like a Fugazi kind of standpoint of other things in mind, but you are going to be tackling things, your attitude is going to be much better and other things are going to respond better to you. So that's just an anecdotal example in general, because I started in that in that beauty space, these were the responses I got addicted to. When people go through a transformation or are hopeful about the future, they can see a light at the end of the tunnel, if you will, or they can see how they're going to be more confident. Confidence, I think, is underrated in general. That's something I feel I can really touch people individually. What we try to do in this in this company is obviously reach out to more people and end up as being the golden standard for for skincare and biohacking skincare and the agents in here. But that's a large goal. I'm addicted to the personal feeling of meeting a person and changing their lives personal.
Elizabeth Molina: [00:11:03] Oh, yeah. I can obviously relate to that. And that is a feeling that I don't even know what there's like. No word to describe it. There's no money that can buy it. It's just you just feel like fulfilled, like your mission in life. You're doing it. And I know the feeling and that's why I do the work that I do. You do the work that you do. And that kind of is a good Segway to go into your podcast. You have a podcast, and in the podcast you kind of provide listeners with different aspects, different strategies, tips and tricks. I want to say for like General Skincare Antiaging, you talk about biohacking. What's the most interesting, unusual question that you have heard or. Yeah. That you've heard on the podcast or in general that you've answered on their coffee enemas?
Amitay Eshel: [00:11:53] Not kidding. That's just because we talk to them.
Elizabeth Molina: [00:11:56] That's my that's why
Amitay Eshel: [00:11:59] When you ask me this question, what came to my mind is the using snail secretion as an antiaging.
Elizabeth Molina: [00:12:07] Oh, my God.
Amitay Eshel: [00:12:08] Ingredient. If we zoom out really the expectation or, you know, the belief that there is a quick fix, that there is something that we can apply on our skin and never mind, you know, our other daily habits or whatever that would be, that's going to change our skin. So secretion is is very interesting because the way that the myth behind it is, is that people who were picking cotton would get laceration in their hands and they've noticed that the skin healed faster if by mistake they've they've brushed against the snail. So that's that's where that comes from. And a lot of green products have it. Then when we have designed our eye cream, really looked at why didn't the skin reacts to what's in the snail secretion, we could isolate those peptides and create a product, all of them. But what you first hear about it and you think of smearing snails on your face, to me, it seems it's just such a funny image to me that. Yeah, yeah, definitely. That's one of those. I have another one for you that I just thought of.
Elizabeth Molina: [00:13:14] Tell me, tell me. Tell me.
Amitay Eshel: [00:13:15] That's something that's gaining more and more popularity as we know or if people don't know, red near infrared rays have positive effects on ourselves. And these are the rays that are very prominent during Sandown or Sunset's. So now and the question was, is the rumor true that you get health benefits from exposing your anus to.
Elizabeth Molina: [00:13:39] But I've heard this
Amitay Eshel: [00:13:43] That to me seems like there are other, you know, alternatives. But that's definitely another another thing out there.
Elizabeth Molina: [00:13:50] You beat me. I was going to say I know about the bird poop one. Well, yeah, but I forget that one. I forget the bird's name because that's like an old. And then have you heard of the fire fascial. No, they take fire and they light your face on fire and it's official.
Amitay Eshel: [00:14:10] Is that like is that like a laser resurfacing for, for on a budget.
Elizabeth Molina: [00:14:16] No, probably. Maybe I don't know. So that's one and one that we've been talking a lot about is an anaconda fascial where you get an anaconda snake who is trained, trained. I'm doing air quotes. If you guys can't see the Anaconda strain, then well-fed and it like relieves tension from your face. And apparently it's like a really big trend. But I know, like in Asian countries, they do it. Some zoos do it to subsidize, I guess, to get money with that from their anaconda's. I don't know. But that's a that's some some of the new trends that are coming up, the fire official and the unofficial. So if you hear about those, let me know. OK, the son one. Really, really, that's there's an actress who did a blog about it, and she swears by it every morning she wakes up and she does it and she says that's her secret to looking great.
Amitay Eshel: [00:15:11] Ok, fantastic. No, I'll just say that normal you know, you don't even need to choose super high end light therapy devices. So chromite starts at fifteen hundred and zero. Gravity is perfect. Your ex is like 8000. These are devices that not everyone should have in their home, but like a three dollar or I think they even have a smaller one. I'll do like panel.
Elizabeth Molina: [00:15:35] Juba's pretty nice.
Amitay Eshel: [00:15:36] Yeah. Yeah. And that has, if I'm not mistaken, about 12 times the power that you're going to get from from from the sun as far as near infrared and red. So I really, really suggest her trying this.
Elizabeth Molina: [00:15:55] Well, you have your options. Amitay just gave you some options. He gave you the free one, go outside in the sun and beware or buy some devices and try it out for yourself. But, yeah, that was very interesting. OK, so I want to know what beauty means to you and how you apply this in your daily life.
Amitay Eshel: [00:16:14] I am obsessed with sports. That's kind of a remnant of my my early life. And I love contact sports and contact sports involve a lot of injuries to me when I'm injured. I don't feel good about myself and about myself physically. It's like your body's betraying you. And because I consider myself not a very vain person from a beauty standpoint, I would equate the feeling of a healthy body and the confidence that the healthy body gives you or when you're unconfident because your body's, quote unquote, failing you to a feeling of being beautiful and being outside at least. At least that's that's the way I understand it. So to me, beauty is confidence. And I said before that confidence is underrated because confidence allows us to shed some of our fears that some of the masks that we kind of don, to walk around in the world and not reveal our our full self and our full personality. And when a person is confident, they're less afraid of judgment and making mistakes. They show more of their personality. And like a snowball, they are better looking to themselves and to other people. So it's a snowball, right? You look better, you feel better, you get better feedback from the environment because you're nicer, because you're more friendly, more loving, etc., more generous, and you get generosity back. You feel better, you release it. So to me, that process, that being on a roll, if you will, and that's that's what beauty means to me. That's what the feeling of being beautiful
Elizabeth Molina: [00:18:06] Means to me. That's not just beautiful, but I can imagine that that feels good, like feels amazing and it's contagious. Like what you're describing, the way that you see beauty s contagious, like you said, because when you're confident, there's like a little bit of vulnerability there because you're just showing up and being your best self and your confident self, and then that allows other people around you to also embrace themselves and be confident and say, wow, me too. I can do it, too. So that was like, that's so beautiful. Thank you for sharing that. That's like the recipe for life.
Amitay Eshel: [00:18:43] And I love that you said vulnerability because vulnerability has two sides. There is an innate if we can think of someone in our brain that that just, you know, a negative part of our brain that just waits for something negative, some negative image of yourself to pop pop up and that that little person in your brain tells you how much you were like that all this time. It kind of takes you down. And that's one one part of vulnerability, which I'm not. I what I did not what occurred to me when you said vulnerability, there's another part of vulnerability, which is when you are so confident and so self accepting and you might hear some criticism or something might reminds you in an imperfect part of yourself, there is a vulnerable, confident side where you're saying you're recognizing, you're saying, yeah, I'm not perfect. These are sides maybe I need to work on. Maybe, you know, that's my luck. And I'm not no one is perfect. And that type of inclusive, accepting vulnerability is empowering itself, accepting vulnerability. And when we're confident, when we come from a self accepted place, because we feel beautiful, because we feel healthy, because we feel important and and essential to the world, that is part of the whole package. You. And accept yourself in your misfortune.
Elizabeth Molina: [00:20:02] Guys, if you're not taking notes, pauses, screenshot of the podcast right now, listen to it again, because this is this is beauty. This is different aspects of beauty from different perspectives. And this is so beautiful to see here. Like, as I'm hearing it, I'm like, oh, that just feels so nice. Like just imagining that. So thank you for sharing that with us, with our audience, because sometimes we need a reminder, a reminder of what beauty is. It's not just the superficial, the wigs or the lashes or, you know, the treatments. It's it's a feeling, the confidence that you spoke about, the vulnerability, the showing up, the acceptance. So I love that you said
Amitay Eshel: [00:20:43] That unless you really surround yourself with mirrors, beauty is in personal. Beauty is something that you can't see yourself for all the time. Right. It's only when you really take time to look at yourself is when you see yourself. So beauty is way is much more a feeling than a physical existence, if you would. That is why I did not answer as far as like physical attributes, because really that's a very small part of beauty. The biggest part is, is your feeling. Yeah.
Elizabeth Molina: [00:21:11] And there are programs where people don't look at a mirror for 30 days or 21 days and they say that it's been life changing. People around them respond to them so much better. They even like forget about the outside beauty and it just internal. So I want to stress this, because this is such a great topic, especially since we've been home since the pandemic. The world has changed. And I think this is a great reminder. And taking it back to your company, Young Ghost, right now that we know the name, I want to ask you about your very special care cream, which is like what you said you guys are known for. Yeah. Tell me about the care. Does the care stand for anything? Or that's just
Amitay Eshel: [00:21:54] Another carrier that is named for cellular anti aging air and energy. Wow. OK, good. It is a groundbreaking agreement and I'll explain shortly why. And the main patent that we are using in that cream is called In Our Noble, and that is an accumulation of the precursors. So Nadie, if to quote David Sinclair, who is a Harvard professor, but also one of the more prominent antiaging researchers in the world, and Nadie is the closest we have gotten to the fountain of youth. It is also something that if we took it from the body, let's say to all the energy from your body, you you will be dead in thirty seconds. So it's it's an essential molecule that is involved in more than 600 processes. And wow. And the reason it's the energy is there is because one of its main claims to fame is it's its it's how it facilitates energy creation. So any time we convert, you know, calories that leads into energy that our cells use, they need energy is kind of the waiter that carries that around. And the more energy you have, the more the cells can take care of themselves. And I'm sure it's of no surprise to hear that declines with age. Well, yes. And and that by the time we're sixty, we have about fifty percent of the energy that that ourselves. Oh my God. I used to. And I know
Elizabeth Molina: [00:23:35] What you're here to save the day.
Amitay Eshel: [00:23:37] Yes, exactly. That causes a lot of a lot of a lot of mistakes, a lot of, you know, repair damage in the cells and the cells wants to repair themselves, but they never get that supply of energy. The day the needs supplement industry is a quarter billion dollar industry. Just to give you an idea how many people believe in this product, it's one of the most researched, antiaging aging molecules today. If you know, mostly their health division, which is one of the biggest as far as money invested, is heavily researching and and precursors. And so that's a little bit about the background, the problem with that magic molecule. And we've only really touched the tip of the iceberg as far as its engaging properties, is that our body can't it's not in our body, can't receive it as a form of full molecule. You can't tell it if you go. That's an ad. And nobody's going to know what to do with it because it never has seen it before like that. There is no natural energy in nature which we kind of consume. So the body needs the Lego pieces to make any and like any Lego piece, you have one that's that's bigger and you can you can create more from it and less so. And it is being created from. You things that we that we would know be three is one of them tryptophan and a few other molecules which are less famous, which we have discovered recently, and the most effective in raising a Navy level.
Amitay Eshel: [00:25:16] So the Lego pieces that are really the most useful are and and ah, and in our noble that that path we're using has both of them within it in a special formulation which makes it highly bioavailable in the skin. And then we looked at the most up to date and reliable research asked, OK, now what do we here with this molecule to create an synergetic effect? So we have other 10 other ingredients. We have the vitamins there. We have 10 P Cucu resveratrol, actually Pathet version of resveratrol, which is fermented, which makes it about 50 times more effective and less toxic for the skin. So there are a lot of there is a support group to NIV as well. And the end result is activation of the genes that control, repair and anti aging. And we're activating and fueling them, throwing fuel on the fire, if you will, for those genes and really making them ramp up their activity. And through that, we get anti aging benefits that are skin specific, because if you took a pill, whatever we just gave your cream, your skin in a very specific area would have to divide within your body. And and I'm not sure you want your toenails to A.H. as much as you want to. Crow's feet to. So it's nice to be able to
Elizabeth Molina: [00:26:53] Or you might
Amitay Eshel: [00:26:55] You might not say, you know, if someone has that concern, they can they can put our cream on their toenails now. But, yeah, the ability to choose is important. Not everyone has the same goals. I would love to to to perform at my highest athletic ability until I'm 100 years old. So I want to take the supplements. Someone else would like to look the best when they're 100 years old. And I might opt for the cream if it's a budgetary issue, or you could definitely do both.
Elizabeth Molina: [00:27:29] So do you guys have a supplement? Is that what you're saying?
Amitay Eshel: [00:27:32] No, I'm saying supplements working on one. We are working on one. We are working on one. That is that is more all encompassing, the best one at the moment from a different company that I'm not involved in. If I could recommend is. Yeah, please do is a company called NOVOs, which is end of the OS. They have an amazing, amazing, amazing antiaging product. And they also have Inamine, which is an energy precursor. So check them out. They're great. No affiliation, just great company.
Elizabeth Molina: [00:28:07] Amazing. Yeah, because as you're talking, I'm like, you know, as far as coming from a bio hacker, as a woman, bio hacker and beauty hacker, I'm thinking I want to get to one hundred and look like I'm fifty five. But I also want to be functional like there's no point to to be that old and then also be like in diapers, in a wheelchair, hoping that my home attendant comes on time to change my diaper. Like that's not a good quality of life. So I'm like, can you do both.
Amitay Eshel: [00:28:34] Definitely. And you and you know, that's your question is is very profound because if there is a way to have one and not the other, I haven't heard it all. The more we delve into medicine and health and wellness, the more we understand that systems are not working, individual systems are intertwined, that we're talking about biological systems. Your machinery in your body isn't isn't there are not they talk to each other, if you will, in order to achieve better skin. And this is backed by published substantial research. The better you are, the healthier you are, the healthier your skin would be. I wanted to say and vice versa, but that's not necessarily the case. But if you want to achieve healthy young looking skin, your approach should be a holistic approach and you should really ask yourself, how am I improving my overall health and wellness? And that in a healthy, young looking, vibrant, glowing skin would be a byproduct of that.
Elizabeth Molina: [00:29:38] I love that. That's why we align. I cannot wait to try the product because I'm convinced I almost want to drink it. Is it edible?
Amitay Eshel: [00:29:48] So we're we're working on it very, very, very natural. Version four for those who are OK, extremely picky. And that one of the one of the things we've got to roll down is funny because it's like you looked at our board, one of the things that you could eat it just to give you an idea of the process that were that any that were manufacturing retailers, those any precursors, those anything raising molecules, it really dials them to be skin specific. And there are other strategies to make them or bioavailable when you ingest them. There are also, just to let you know, Ive's of energy, which, yes, a lot of people like and do, which seem very effective, and they have their own challenges as well. It's a very long process. You need to be in a room eight to 12 hours or. Yes, do it really, really, really fast, which is one and a half hours. And you basically look like you've got to act like really
Elizabeth Molina: [00:31:01] I did that and I look like I was attacked by bees and and I will I don't mean to cut you off, but, you know, when you spoke about your product and it was bioavailability available and you spoke about the Lego pieces, that's a very important piece that we didn't really highlight. You can have these products and that's why these things are patented. Right. You have a patent on these things because those Lego pieces that make it bioavailable are so important because you're doing nothing for yourself. You're literally paying out the water. Your body is going to metabolize something that it doesn't understand what that is. It's going to say, I don't know what you're here for. I don't know your purpose. You must be garbage. So you're just going to get rid of it. And when you're even the drip, the the drip that you're talking about, the steady drip, I'm very sensitive. So, like, when I try something, I will tell you right away, my kidneys don't like it. My liver is not approving of this. This is not like in a good form. So what I did, the nad drip, I felt horrible. I didn't have the Lego pieces that Amitay is talking about and that's very important. So you can go and do these things, but just make sure that you check the quality, check where where this, you know, this is coming from. Is it bioavailable because you could just buy it, use it, and then you're doing nothing for yourself. So I wanted to add that there because we didn't really go over the importance of those Lego pieces that you're talking about that your company has patented, which is why I'm like, can I unjustice? Because if you if this is bioavailable, this is going to work out for me. And if you guys are watching this or listening to this, I'm like literally like waving the product on the screen right now because I cannot wait to try it. But yeah. You were saying about the nad drip Amitay. Sorry I interrupted you, but I wanted people to know the importance of these Lego pieces, how you call them, and you said it so beautifully. But that's what how your body can understand what it is.
Amitay Eshel: [00:32:54] Yes. And it's funny, when I was just talking about it yesterday with a an amazing functional medicine doctor called here in Miami, anyone needs a recommendation. His name is. Eliot Ness and we were talking about the the the option of introducing an idea these to practice and the problem with an idea I.D. is that your brain actually knows what to do. Then I guess it is a packaged product and it knows how to use it. Your liver has some idea how to use it, but the rest of your body, your muscles, your skin, etc doesn't. And that's why you see this flush. It needs to really break it down to niacin. And that's that's what you're flushing and in kind of build it back up. And this process isn't isn't isn't perfect at all. And and it's
Elizabeth Molina: [00:33:45] Not pleasant, by the way.
Amitay Eshel: [00:33:48] And that's it creates waste. And those genes that we talk about, those anti aging genes, they are not it's not going to activate them fully or at all. So that's that's important to understand. And, you know, just to kind of connect to what you are saying, you are very intuitive. And, you know, if your liver doesn't like something or your kidneys, and that is that's a gift because most of us need to eat a couple of McDonald's before we understand McDonald's is bad for us. Sorry, McDonald's for mentioning you all the time. But, you know, even if you're not even if you're not that intuitive, you should be feeling. Oh, that I'm feeling way better the day after or not. And so the problem with NATO troops are that they're not perfect. They're very good for brain function. So they're used extensively for addiction and they're used for pain management. Both are neurological in their in their base. And the best facility in the United States in my in my opinion, is in Springfield, Louisiana, by a doctor named Dr. Matya. So that's definitely my first choice, their ideas of B.R. plus an idea. But if you are not interested in your brain specifically, you're looking for a more holistic approach. We're still waiting for any of the precursors to be introduced into Ivey's and our R&D is looking into it. It's a long process. These these molecules don't like water. So so in general, when you're looking at using them as in an IV, they're not very stable and that's where the problem comes, comes from. So really, I feel our solution, our no pun intended, but the our product is definitely a solution as far as biohacking, our skin and our epigenetics, our anti aging genetics of our skin, how do we maintain DNA integrity and how do we maintain proper skin function, which results in many fine lines, wrinkles, tighter skin, less pigmentation, also less irritation from other products you get you get less sun damage when you are exposed to the sun, etc. So it just makes your skin behave like a younger skin. And you think of how that looks and feels like,
Elizabeth Molina: [00:36:11] Oh my God, I love that. I like. So I will be a little biased because I love, like Israeli products because I'm not super dark, but I'm not super white. I have like a tan color, but I get freckles and like Israeli products. I feel like because the sun is so hot there, this is a concern for everyone there. How to protect from sun damage, how to protect from the hyper pigmentation. So most of the products are developed for that, which is exactly what I needed, probably so many people. But here's here's a caveat that I'm like excited for. Like, your skin is the largest organ in on your body and it absorbs right there some minerals, some things that are transdermal. They're the best way to absorb like magnesium. The best way to absorb it is transdermal. Like you can take a magnesium supplement. It's not going to be as effective as take. Sometimes they have like transdermal patches or you can get in a bath and get like really great magnesium flakes or whatever the case may be. But so we forget about that. We forget that the skin is an organ and it absorbs and like you said, it communicates with your body and it'll take it. So whatever. I feel like your skin on your face is not using. I feel like your your body is going to absorb it and maybe place it in other places. I don't know if you guys have studies on that, but I will be interested in the future when you guys do that. So this is exciting. You guys are kind of, you know, skin care has come a long way with technology and it's only getting better. So I'm excited about this. But can you tell us a little bit about the care boost? I have the Caribous. I do. This one does work. Not that meaning like they all work, but the pump works. And I did try it and it's really nice. So can you tell us about the care boost and what what's what is it? Use for like tell us about it
Amitay Eshel: [00:38:07] When we started. We have one product and this product was received so well, people were asking us, well, I want to have a product that would complete it or a product that is similar that I could use during the day. So Boost is a product to be applied during the day like a day cream that allows you to do that on your own, on its own. It has wonderful accident, but it's the secret is its real purpose is capitalizing on the raised energy levels from the night before, from when we applied the night group. So, you know, if I ever comes up on trivia and aid levels peak eight hours after supplementation and skin supplementation is is the same in that aspect. So we capitalize really on close to the peak of energy. And now we're using a formulation that really asks the body, OK, create more collagen, do it here and here, etc.. So we have amazing peptides there. We have amazing way to communicate with the body on how we want it to repair itself on the skin, how we want it to repair itself and kind of accelerate that process. And we have more of that patented resveratrol, which activates those anti aging genes that are fueled by. And so medicine. Our cells have a lot of energy. We're asking it, OK, it's antiaging time, let's go. And that would also provide some protection from from our environment, from from fuck, from smog, from free radicals. It's not an SPF. So you're welcome to use an SPF over it. But as far as DNA damage, as far as damage really being done at the core level of our skin, that's going to mitigate solvents.
Elizabeth Molina: [00:40:08] Wow. OK, sold. And I also have here I'm going to just like bombard you with questions because I know that our listeners are going to want to know about your product line. You have a lip one, which I, I definitely want to get because I'm a big lip girl like well pun intended. I have big lips but I like moisturizing my lips and it's very hard to find a good product that doesn't clog the pores, that keeps the lips moist. Then like if you have big lips they're always dry because they're big. So I'm interested in your product, but I have this icare. So tell us a little bit about the eyecare and then I'm going to like, bug you with some more questions because we are loving this line.
Amitay Eshel: [00:40:51] Just something small about the lip lumper. So one of the challenges that people have with Lumper is the fact that they just some of it and it really causes most of the time heartburn or tingling irritation, because that's that's the purpose of Lumper, right. To kind of kind of stimulate a little bit the blood flow and our you know, our they just offtrack doesn't really agree with it. That was our challenge. And that is as far as widely Plumpers is interesting or unique is because it is very healthy for you. It's it doesn't have any any any harmful substances or irritating substances. So that's just about that will make sure we send you one.
Elizabeth Molina: [00:41:38] Wow, that's amazing. I want to throw in a little fun fact there, ladies and gentlemen, who wear lipstick, you swallow about four pounds of lipstick a year. You ingest it as a byproduct of applying lipstick.
Amitay Eshel: [00:41:53] The problem in skincare formulation is that normally when I increase a percentage of a product, I'm doing it to get more results. But but I'm also increasing toxicity levels. I'm increasing the side effects of that of that product, of that molecule, that we're increasing its amount and we get some negative side effects. So that's one of the challenges. And by isolating what works and kind of stripping it down from other molecules that are normally with it, if we think of snails, it's kind of a formulated product. We can increase the good aspects and decrease the negative aspects. And that would try to do with all of the regulation, by the way. And what we've isolated are the peptides that are active there and that causes skin rejuvenation. The most important that we have there, and that is a a rising star in the biohacking community is copper peptide one. More. Yes, you know, more well known as H k siu you, which is used very effectively in early stages of hair loss, and there is abundant research showing its efficacy in skin rejuvenation, collagen production. And really, that's kind of a game changer in aging. We have pushed the limits so far. We really have the highest levels, highest percentages of active ingredients that a standard skin can tolerate. And our next step would be to integrate our and our noble into that cream. But because that formula is so rich, is is is designed to combat another aspect of genetic aging or fundamental aging, the core aspect of aging, which is skin thinning. So it thickens the skin. This is called, by the way, skin thinning is caused by glycation. Our product really thickens. The skin makes it smoother and people might feel a slight tingling when they apply. That is not a reaction. That is just because it is so active. We love talking about our care product. That's our claim to fame in what we want. We notice that normally the first product people get addicted to is our eye care, which is the product we just spoke about.
Elizabeth Molina: [00:44:41] Yeah, I know. I love that because I've, I got addicted to it right away because feel it. It feels like it's working because there's like a tingling effect and I, I Yeah. So I could see why people would get addicted to that. It's sounds amazing. And my last question before we kind of keep on wrapping the podcast up, because I don't want to take up too much of your time and you want to keep the listeners here. You know what? Maybe we'll have another one and we'll talk more. Are you guys going to have a sunscreen?
Amitay Eshel: [00:45:16] Ok, so a few things about sunscreen. Yes, the answer is yes. But sunscreen in general as a claim, you know, as a psychotic and is a medical claim. And it is it's actually very complicated. So the easy thing to do is to go to a manufacturer and just buy their sunscreen formulation. If you don't want to do that, if you really want to innovate, you're looking at a few hundreds of thousands of dollars in red tape, really in your research showing the FDA that it's a safe product because, again, if you look at any sunscreen that you're using, you're going to see the, you know, your ingredient list. You're going to see a drug that's because it's considered an over-the-counter drug. And that that is that is not as simple as formulating any other product. We will have a sunscreen because another guiding principle that we have is making sure we don't overcharge the the our customers in order to make it financially smart. We would have to wait a while. But we do have that decreases. Resilience to the Sun is a product called biopsy peptide spray. And the thought behind it is we we we looked at people using thermal water, just water sprays on their face.
Amitay Eshel: [00:46:41] And they were spending, you know, over and over ten dollars spraying water on their face, which. We weren't judging anyone, but we were saying, how about people do the same thing but get some benefits from it? So we have a very special type of vitamin C there. We have about three percent of it. And that's very special type of vitamin C, that our concentration actually increases your resilience to some damage. So that's something very good. Just in general, you can use it as a toner or you can use it just as a is it kind of refresher if you're asking about sunscreens in general? Thankfully, in the last few years, zinc oxide, which people might remember from their youth because they're lifeguard's, used to put it on the nose. It was white powder, which is a natural sunblock and not a chemical one is now, you know, widely available as a nano sized version. So you can't see those white particles. So look for a zinc oxide as your natural sunscreen. You can see a lot of companies saying mineral sunscreen. It can be a good codeword for you to look at because chemical sunscreens have been linked with some bad side effects.
Elizabeth Molina: [00:47:56] Right. OK, we're excited to try your MS.. So that's a good can you apply that over makeup as a refresher like you? Will the effects be the same? Yes. Awesome. Guys, check out that product. It sounds amazing. Great. And like if you're going to be missing your face already, I probably use it as a setter. Yeah. Why not do something that adds a little bit of extra TLC? I love that. I love that your company is so conscious and so thoughtful of like all the reasons of why what you're doing. It's like multitasking on steroids and that that's
Amitay Eshel: [00:48:31] Not so remote. That's our email. Our M.O. is we're not standard. If you look at what's happening in skin care in general, most companies, what they would try to do is that they were going to try to take a current trend and attach themselves to the current trend.
Elizabeth Molina: [00:48:46] Yeah, I love it. I love it the whole time. You guys, I'm like smiling. He's speaking my language. Biohacking meets beauty, science and consciousness. I mean, what else could I ask for? Right. OK, so the beauty circle is this tool that I develop and I use with my clients. It's a category. It has ten different categories. So I always ask my guests, what from that category are you excelling in right now? And what from that category, from the beauty circle, are you meeting some more TLC? So that could look like I need to get more sleep because we started like having more sales than ever. I need to work on my water intake because I've been so busy. So I would love to hear from your from you like biohacking in the space. What is it that you're excelling in and what is it that you need help in? Because we're human and we're not always perfect. And I want the guests to know that
Amitay Eshel: [00:49:38] For me, the answers I kind of gave them. But for me they're very easy. What I excel in is more math because I'm one of my addictions is his contact sports. I do jujitsu, I, I train every day at least once, if not twice. And so definitely that is something I excel in because it is very easy for me to excel in that I'm addicted to what I am not excelling in. And that you've mentioned is sleep because we are a growing company. And what happens when you're growing company? Is that you your reference for yesterday? As far as I'm going talking to certain stuff, what you what unexpected events you should expect is skewed is in a smaller scale. Every time I wake up, my evil self tells me, oh, you should hit the button and go back to sleep and eat. Anything you do is forming a habit. Anything you do, every decision you make takes a certain into a certain direction. And it's it's that can maybe cause you to be more conscious about certain decision you're making, what you put in your mouth, what you put on your skin, what you definitely put in your mind and the you know, your attitude.
Elizabeth Molina: [00:51:03] Yes. Oh, my God, you are crushing it today. Here the listeners are getting so much information. We went from your military days, from your units to biohacking to PD, hacking to life, hacking to now hacking your mind, which is the most important thing. It's always mind over matter. Right. So I love that we're hearing this today because if you can think it, you can do it. So, I mean, we're getting towards the end of the podcast. And I want to ask you another thing that I ask all of my guests. It's not even related to beauty, because I think that beauty is a holistic thing. And it's not just one thing. It's not just a product that you put on or what you eat like. You said it's what you have in your mind, there's so many parts to it. So what is one advice that you would have given your younger self like today that I would say that's here right now? What would you have told the younger version of yourself? Like what advice?
Amitay Eshel: [00:52:02] You're going to be OK? Oh, I think that the reason I'm saying it is because I believe fear or doubt is the antithesis to creativity and innovation. If you think about it, you know that that is really, you know, a nice thing is, you know, what's the opposite of love? It's not hate. It's no feeling at all or something like that. You know, it's it's not caring. And you can play the same game as far as innovation and creativity. The opposite is doubt and fear and. I wish I was more adventurous in my youth because that would have read more innovation, more generosity, because I love innovating for the greater good and more happiness, more joint joy is ultimate generosity. So, yes, so to me, knowing that you're going to be OK, unshackle you from from your doubt and from your fear, and now you can really rock on and do what you feel like you're meant you're meant to do or what you want to do, which is the most important I feel.
Elizabeth Molina: [00:53:23] Wow, that piece of advice is so good. I'm sure that somebody today who's listening to us is taking that and hearing it. And it's resonating with themselves, with their soul, because you are going to be OK. And what a great piece of advice. And that's not just applicable like years ago, but today, every day going to be OK. Yeah, I love that. OK, Amitay, I have a section here before we end called Breaktime. You get to brag about yourself, what you're working on. It doesn't have to be just work or the beauty products. It could be, I don't know, you won the karaoke contest that you went to, like it could be anything that you're proud of, anything you have coming up, like brag about yourself. This is your time to shine, OK?
Amitay Eshel: [00:54:10] Because, I mean, to me, it's very cringe to to brag myself. I'm going to tell you what I'm excited about, OK, in my near future.
Elizabeth Molina: [00:54:21] So wait. Before you start. Before you start. I know it's crazy, but I'm going to I'm going to put your advice that you said just now everything is going to be OK.
Amitay Eshel: [00:54:33] Yes, definitely. Let's yeah. And also, I know I you know, I always tell myself, even if it's not true, it doesn't matter. I tell myself when I'm uncomfortable, I perform at my best. That's just a belief. You know, two things can happen if you're comfortable, you're anyway going to perform well. And at least you should have the belief that if you're uncomfortable, you're going to even perform better. So as far as that, but but I really would like you know, I feel like bragging, you know, as an Israeli, it's really frowned upon. So so I would take a different approach to it. I'm going to tell you that because young girls are still a startup and we are committed to invest every dollar of our profits to research and development. I am not I'm not supporting myself to young girls. Thankfully, I, I make enough money before. And in order to to, you know, is an ongoing job, I do get a few speaking speaking engagements in different continual education programs for doctors, if it would be that or some some business development for companies. So I'm very, very excited for my upcoming week. I'm going to be in New Orleans and then in Dallas. If anyone is there, you're welcome to reach out. I have a lot of free time and I love traveling and half of the half of my waking time. I'm probably in a different city. So you know what I'm excited about after this? Pandemic restrictions have lifted a little bit and I can travel again. I'm very excited, you know, meeting the new and and tweaked United States. I'm very curious about cities that I that I used to adore, such as Austin and Portland, which I'm going to be later this month, the next month in Washington, DC. And New York may rest in peace. I don't know what's going on now in New York
Elizabeth Molina: [00:56:48] And New York.
Amitay Eshel: [00:56:49] Yeah, I know. Maybe you can tell me, but yeah, I'm very excited. Again, my addiction is making a personal impact on people's lives, even though the greater goal of our companies is doing that collectively. But because I'm going to satiate my craving for a one on one difference in the media, which I do often, but this week is going to be a great week for that. That would be my Bragge, you know, my my ability to travel and work and meet new people and make an impact in their lives.
Elizabeth Molina: [00:57:29] Oh, I love that. Well, traveling is always fun. Making an impact is amazing. One person at a time. Yeah. And you're doing that. So I'm excited that you are doing. Those things, I just want to take a second to say thank you for coming on the podcast, sharing all of your insights and wisdom with us and being so brave to brag about yourself, even though we know that it is not going to have a positive connotation in some countries. But that's OK. That's why we are here to change that up. And it's OK to talk about yourself, to enjoy your accomplishments and share them with others. And that's how I view breaktime. So thank you for doing that and excited to be on your podcast pretty soon and do our lives. So you guys don't miss that out and try your products. I've been trying the I and the the boost, but now I'm going to try just to care for night and I'm so excited to give you guys my review, but it's so far so, so, so good. Thank you so much Amitay. Until next time
Amitay Eshel: [00:58:32] By having me.
Elizabeth Molina: [00:58:34] Well, guys, that is a wrap if you are still listening. Thank you so much for being a loyal listener. I am sure that the content that you are getting today and next week, obviously for the next episode is going to be super exciting. We are going to be interviewing some heavy hitters coming up. The podcast is taking a turn and I am so excited to share it with you guys. So stay tuned for that. In the meantime, you know what I say? Sharing is caring. If you know anyone who is interested in anything, the beauty, biohacking, mind and soul and spirit and holistic health and all of the things that I talk about. And if you know me in real life, if you follow me on Instagram, on a clubhouse and now green room, you will know that that is my job. I love to bring them in all together. And they said it. Could it be done? Guess what? To tell a girl it can't be done and she will do it. So I am going to be delivering some amazing content coming up. And I'm super excited. So you know, the drill guys share this with at least three to five people who know who are going to be interested in any of those topics. Follow me on IG, which you know, @Elizabeth__Molina, let me know how you guys are finding the podcast and I will see you next week. Bye, guys.